An OnTheMarket alternative you can budget for
MoveLane is an agent-only UK property marketplace with its price published — £99/month for the first 100 founding agencies, £199/month after — rolling monthly billing and no commission. This page sets out the real differences, including the ones that favour OnTheMarket.
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The short answer
MoveLane is an agent-only UK property portal with published pricing £99 per month, rolling monthly billing and no commission or listing add-ons. OnTheMarket quotes agreements per branch on application and publishes no monthly price, so compare your own agreement against MoveLane's published plan price and trial both together for one cycle before switching.
MoveLane vs OnTheMarket
OnTheMarket publishes no monthly agent price; agreements are quoted per branch on application. We publish ours in full, so these rows compare checkable characteristics only.
| What to check | MoveLane | OnTheMarket |
|---|---|---|
| Monthly price published? | Yes — £99 per month founding rate, £199 normally | No — quoted per branch on application |
| Contract | Rolling monthly, cancel from your account | Typically fixed terms with written notice |
| Commission on a sale or let | None, ever | No portal commission; add-on products vary |
| Listing limits and featured add-ons | Included in your plan, no per-listing charges | Premium and featured products usually charged separately |
| Free trial | 14-day free trial with listings live | Usually a sales call and a signed agreement first |
| Audience size today | Newer and growing — we make no parity claim | Established national audiences |
Sources and methodology are published in our UK portal fee index.
The honest version
What MoveLane does not do
We are not going to out-reach a 20-year-old national portal on raw traffic. If a single portal is producing all of your applicants today, treat MoveLane as an addition, not a replacement, until you have your own numbers.
What MoveLane does do
A published price you can budget against, no minimum term, no commission, and enquiries that arrive with your branding. For most independents the decision is about cost per instruction, not headline traffic.
How to decide fairly
Run both for one billing cycle, tag the source of every applicant, then compare cost per enquiry and cost per instruction. That is the only comparison that reflects your patch.
What are you paying per enquiry?
Enter your own OnTheMarket invoice figures. Nothing is stored or sent anywhere.
Your comparison
- Current cost per enquiry
- £11
- Suggested MoveLane plan (Founding Agent)
- £99/month
- Enquiries MoveLane needs to match it
- 9/month
- Annual saving if you replace it
- £4,212
How to switch without losing exposure
- 1
Check your notice period before you cancel anything
Portal agreements commonly run on fixed terms with written notice. Find your renewal date first — you can trial MoveLane long before it arrives.
- 2
Run in parallel for at least one cycle
Publish the same stock on MoveLane during the 14-day trial and keep your existing advertising untouched. No gap in exposure for your vendors.
- 3
Tag every enquiry source
Record where each applicant came from in your CRM so the comparison is evidence, not impression.
- 4
Move your listing data across
Import your stock or connect your feed, then check photos, floorplans and EPC data on each listing before you promote it.
- 5
Compare cost per instruction, then commit
Divide each platform's monthly cost by the instructions it produced. Then cancel or renegotiate from a position of evidence.
Comparing every portal side by side? See the full UK portal comparison.
OnTheMarket alternatives: common questions
What agencies ask before they trial MoveLane.
What is a good alternative to OnTheMarket for a small agency?
MoveLane suits independents and single-branch agencies that want a price they can see: £99/month for the first 100 founding agencies (normal £199/month), rolling monthly, no commission and no per-listing charges.
Does OnTheMarket publish its agent pricing?
No. OnTheMarket agreements are quoted per branch on application, so there is no published monthly figure to compare against. MoveLane publishes its price on the pricing page: £99/month for the first 100 founding agencies, £199/month after.
Do I have to give notice before trialling MoveLane?
No. Portal agreements commonly run on fixed terms with written notice, so check your renewal date, but you can trial MoveLane in parallel long before it arrives — your existing advertising is unaffected.
Can I run MoveLane alongside my current portal?
Yes, and we recommend it. Start the 14-day free trial, publish the same stock on MoveLane, keep your existing advertising untouched and compare enquiries for a full billing cycle before you change anything.
Is there a contract or minimum term with MoveLane?
No. MoveLane is rolling monthly with no minimum term and no exit fee. Cancel from your account and billing stops at the end of the current period.
Do I need to be a registered agent to list on MoveLane?
Yes. MoveLane is agent-only. Agencies complete verification, including a Companies House check and redress scheme details, before listings go live.
Want a straight answer about your patch?
Tell us your area and branch count and we’ll tell you honestly whether MoveLane is worth trialling yet.
Try it alongside what you already pay for
14 days free, rolling monthly after that, cancel from your account whenever you like. Start your free trial today — your founding rate is reserved and applies when your trial ends.