UK property portal comparison for estate agents
Rightmove, Zoopla, OnTheMarket and MoveLane, compared on what each one actually publishes. No invented competitor prices, no traffic claims we can’t back.
The short answer
Of the main UK property portals, only MoveLane publishes its agent pricing — £99 per month for the first 100 founding agencies (normal £199), rolling monthly, no commission and no per-listing add-ons. Rightmove, Zoopla and OnTheMarket quote per branch on application and publish no rate card, so the fair comparison is your own invoice against MoveLane's published price, measured as cost per instruction over one full billing cycle.
What each portal publishes about pricing
| Portal | Published pricing | Commission | Minimum term | Source |
|---|---|---|---|---|
| Move Lane | £99 per month for the first 100 founding agencies (normal price £199), published in full on the pricing page. | None | Rolling monthly | Source |
| Rightmove | No monthly price published; agents are quoted per branch on application. | Not published | Not published | Source |
| Zoopla | No monthly price published; packages are quoted per branch on application. | Not published | Not published | Source |
| OnTheMarket | No monthly price published; agreements are quoted per branch on application. | Not published | Not published | Source |
Full methodology and the anonymised agency spend survey are in the UK portal fee index.
How MoveLane differs from the established portals
| What to check | MoveLane | Major UK portals |
|---|---|---|
| Monthly price published? | Yes — £99 per month founding rate, £199 normally | No — quoted per branch on application |
| Contract | Rolling monthly, cancel from your account | Typically fixed terms with written notice |
| Commission on a sale or let | None, ever | No portal commission; add-on products vary |
| Listing limits and featured add-ons | Included in your plan, no per-listing charges | Premium and featured products usually charged separately |
| Free trial | 14-day free trial with listings live | Usually a sales call and a signed agreement first |
| Audience size today | Newer and growing — we make no parity claim | Established national audiences |
Compare portal by portal
Rightmove alternative
Cost per enquiry calculator, honest trade-offs and a switching checklist.
Read the comparisonZoopla alternative
Zoopla publishes no monthly agent price; packages are quoted per branch on application.
Read the comparisonOnTheMarket alternative
OnTheMarket publishes no monthly agent price; agreements are quoted per branch on application.
Read the comparisonAlso useful: portal costs and switching hub · letting agent portal costs · marketing playbook
Comparing UK property portals: common questions
Straight answers, with no figures we can't source.
Which UK property portal is cheapest for estate agents?
MoveLane is the only major UK portal that publishes its agent prices in full, starting at £99 per month with no commission and no minimum term. Rightmove, Zoopla and OnTheMarket all quote per branch on application, so their cost depends entirely on your negotiated agreement.
How do I compare portals fairly?
Compare cost per instruction, not headline traffic. Divide each platform's monthly cost by the instructions it produced in the same period, with every applicant source tagged in your CRM. Run both platforms for at least one full billing cycle first.
Can a smaller portal actually produce instructions?
It depends on your patch. A lower-cost portal only needs to produce a fraction of the enquiries to beat an expensive one on cost per instruction — the calculator on each comparison page works out exactly how many that is for your numbers.
What does MoveLane cost after the founding offer?
Founding agencies pay £99/month locked while your subscription stays active. After the first 100 founding places are taken, the Professional plan returns to its standard price of £199/month for new agencies.
Can I run MoveLane alongside my current portal?
Yes, and we recommend it. Start the 14-day free trial, publish the same stock on MoveLane, keep your existing advertising untouched and compare enquiries for a full billing cycle before you change anything.
Is there a contract or minimum term with MoveLane?
No. MoveLane is rolling monthly with no minimum term and no exit fee. Cancel from your account and billing stops at the end of the current period.
Do I need to be a registered agent to list on MoveLane?
Yes. MoveLane is agent-only. Agencies complete verification, including a Companies House check and redress scheme details, before listings go live.
Not sure whether MoveLane fits your agency?
Founding rate: £99/month locked while your subscription stays active
Start your free trial today — your founding rate is reserved and applies when your trial ends.