What should portal advertising cost your agency?
MoveLane publishes its price. Founding Agent Membership is £99 per month for the first 100 agencies (normal price £199), there is no commission on a sale or let, no minimum term, and you can try it free for 14 days. Compare it against what your agency pays today.
14-day free trial · Card required · Nothing charged today · Cancel anytime
The short answer
MoveLane publishes one price: £99/month for the first 100 founding agencies, locked while the subscription stays active, and £199/month after that, billed rolling monthly with no commission and no per-listing charges. The major UK portals quote per branch on application, so compare your own invoice against these published prices and measure cost per instruction over one full billing cycle.
How MoveLane charges estate agents
Six things to check on any portal quote — and exactly where MoveLane stands on each.
One published monthly price
£99/month for the first 100 founding agencies, locked while the subscription stays active, and £199/month after that. You pay the price shown — no VAT is added at checkout.
No commission on any sale or let
MoveLane never takes a percentage of a completed sale, tenancy or referral.
Rolling monthly billing
No minimum term and no exit fee. Cancel from your account and billing stops at the end of the month.
14-day free trial
Publish listings and receive enquiries before you pay anything.
No per-listing or per-branch add-ons
Your subscription covers unlimited listings. There are no separate charges for photos, featured days or enquiry volume.
Keep your own branding
Enquiries come to you with your agency name and logo on your listings and profile.
MoveLane membership pricing
One membership at one published price — the same platform for every agency, whatever your size.
| Plan | Monthly price | Best for | Includes | Start |
|---|---|---|---|---|
| Founding AgentMost popular | £99/month | UK estate and letting agents — first 100 agencies | Unlimited listings, direct buyer and tenant enquiries, agent dashboard and agency profile. Price locked while subscribed; normal price £199/month. |
We don’t publish other portals’ prices. The major UK portals negotiate per-branch contracts and don’t release rate cards, so the honest comparison is your own invoice against the published prices above — that’s what the calculator below does.
Work out your annual difference
Enter what your agency currently pays per branch each month for portal advertising.
Your current spend
Estimates only, based on the figures you enter and MoveLane’s published prices.
Your comparison
- Your current spend, per year
- £5,400
- MoveLane Founding Agent, per year
- £1,188
- You could keep
- £4,212
Suggested plan for 1 branch: Founding Agent (£99/month). No VAT is added at checkout.
Switching without risk
You don’t have to cancel anything to try MoveLane.
- 1
Start the free trial
Create your agency account and publish a handful of listings — card details required, nothing charged for 14 days.
- 2
Run MoveLane alongside your current portals
Nothing to cancel on day one. Compare the enquiries you receive before you commit.
- 3
Lock in the £99 founding rate
The first 100 agencies keep £99/month while subscribed while their subscription stays active. After that the price is £199/month.
- 4
Decide about your other contracts
When your existing portal contract comes up for renewal, you already know what MoveLane delivers.
Agencies are verified before their listings go live, so buyers know who they are dealing with — and your branding stays on every listing and enquiry. How verification works.
Want the numbers checked for your agency?
Send us your branch count and current portal spend and our UK team will confirm what plan fits, plus help importing your existing listings.
Portal cost questions
What agencies ask before switching.
How much does MoveLane cost an estate agent?
£99 per month for the first 100 founding agencies, locked while your subscription stays active. The normal price is £199 per month. Billing is monthly, no VAT is added at checkout and there is no commission on sales or lets.
How does that compare with other UK property portals?
The major portals price per branch under negotiated contracts and do not publish rate cards, so we won't quote figures for them. Use your current invoice in the calculator above to compare your real spend with MoveLane.
Is there a long contract or exit fee?
No. MoveLane is rolling monthly. You can cancel from your account at any time and billing stops at the end of the current period.
Do I have to leave my current portal to try MoveLane?
No. Most agencies start the 14-day free trial and run MoveLane alongside their existing portals, then decide at their next renewal.
Are there extra charges for photos, featured listings or enquiries?
No. Your subscription covers unlimited listings and the enquiries they generate — there are no per-listing or per-enquiry add-ons.
Does the price change as my agency grows?
No. Founding agencies pay £99 per month however many listings or branches they add, and that rate is locked while the subscription stays active.
Not trading yet? How to start an estate agency in the UK covers registrations, startup costs and a pre-launch checklist.
Comparing portals? MoveLane vs the major UK portals includes a cost-per-enquiry calculator and a switching checklist.
Reviewing your wider spend? Our estate agent marketing playbook shows how to work out your cost per instruction won.
Lettings-heavy book? Letting agent portal costs works the same spend out per let instead of per instruction.
Looking at automation? AI for estate agents sets out what is safe to automate and what must stay human.
Published prices. No commission. Cancel anytime.
Start your 14-day free trial and publish your first listings today.