A Rightmove alternative with a price you can actually see
MoveLane is an agent-only UK property marketplace. Founding Agent Membership is £99 per month for the first 100 agencies (normal price £199), billing is rolling monthly, and we never take commission on a sale or a let. This page is an honest comparison — including what we don’t do yet.
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MoveLane vs the major UK portals
Published, checkable characteristics only. We don’t quote other portals’ contract prices, because they are negotiated per branch and never published.
| What to check | MoveLane | Major UK portals |
|---|---|---|
| Price transparency | Published price, £99/month founding rate | Quoted per branch on request; no public rate card |
| Contract length | Rolling monthly, cancel any time from your account | Typically fixed terms with notice periods |
| Commission on a sale or let | None, ever | No portal commission, but referral and add-on products vary |
| Per-listing and featured add-ons | Included in your plan | Premium display and featured products usually charged separately |
| Try before you pay | 14-day free trial, listings live during the trial | Usually a sales call and a signed agreement first |
| Branding on enquiries | Your agency name and logo on listings, profile and enquiries | Portal-branded surfaces with agency attribution |
| Audience size today | A newer, growing UK audience — we don't claim parity on traffic | Established national audiences built over 20+ years |
Want the numbers behind this? Our UK Portal Fee & Agent Cost Index collects what agencies actually report paying, and our portal cost breakdown shows every MoveLane plan side by side.
The honest version
What MoveLane does not do
We are not going to out-reach a 20-year-old national portal on raw traffic. If a single portal is producing all of your applicants today, treat MoveLane as an addition, not a replacement, until you have your own numbers.
What MoveLane does do
A published price you can budget against, no minimum term, no commission, and enquiries that arrive with your branding. For most independents the decision is about cost per instruction, not headline traffic.
How to decide fairly
Run both for one billing cycle, tag the source of every applicant, then compare cost per enquiry and cost per instruction. That is the only comparison that reflects your patch.
Compare cost per enquiry, not headline traffic
Enter what your agency pays today and how many portal enquiries you receive in a typical month. We’ll show what MoveLane would need to deliver to match it.
Your current portal spend
Your comparison
- Current cost per enquiry
- £11
- Suggested MoveLane plan (Founding Agent)
- £99/month
- Enquiries MoveLane needs to match that cost
- 9/month
- Annual saving if you replace it
- £4,212
Indicative only, based on the figures you enter. Your own trial data is the real answer — MoveLane pricing is published on our pricing page.
How to switch portals without losing exposure
- 1
Check your notice period before you cancel anything
Portal agreements commonly run on fixed terms with written notice. Find your renewal date first — you can trial MoveLane long before it arrives.
- 2
Run in parallel for at least one cycle
Publish the same stock on MoveLane during the 14-day trial and keep your existing advertising untouched. No gap in exposure for your vendors.
- 3
Tag every enquiry source
Record where each applicant came from in your CRM so the comparison is evidence, not impression.
- 4
Move your listing data across
Import your stock or connect your feed, then check photos, floorplans and EPC data on each listing before you promote it.
- 5
Compare cost per instruction, then commit
Divide each platform's monthly cost by the instructions it produced. Then cancel or renegotiate from a position of evidence.
Setting up a brand-new agency instead? Read our launch guide for new UK estate agencies. Reviewing your whole marketing budget? See the estate agent marketing playbook.
Switching portals: common questions
What agencies ask before they trial MoveLane.
Is there a genuine alternative to the big UK property portals?
Yes — MoveLane is a UK property marketplace for verified estate agents with published pricing £99 per month, rolling monthly billing and no commission. It is used both as a lower-cost primary portal by newer agencies and as an additional channel by established independents.
How much does MoveLane cost compared with my current portal?
MoveLane publishes its price: £99/month for the first 100 founding agencies, locked while your subscription stays active, and £199/month after that, with no VAT added at checkout. The major portals price per branch under negotiated contracts and publish no rate card, so use your own invoice in the calculator on this page to compare your real spend.
Will I lose exposure if I switch portals?
You don't have to switch to find out. Start the 14-day free trial, publish the same stock on MoveLane alongside your existing advertising, and compare enquiries for a full cycle before you change anything.
Can I leave MoveLane if it doesn't work for my agency?
Yes. MoveLane is rolling monthly with no minimum term and no exit fee. Cancel from your account and billing stops at the end of the current period.
Do I need to be a registered estate agent to list?
Yes. MoveLane is an agent-only marketplace. Agencies complete verification, including a Companies House check and redress scheme details, before listings go live.
What does MoveLane include that is normally charged as an extra?
Your plan covers your listings and the enquiries they generate — there are no per-listing charges, featured-day upsells or enquiry-volume fees.
Want a straight answer about your patch?
Tell us your area and branch count and we’ll tell you honestly whether MoveLane is worth trialling yet.
Try it alongside what you already pay for
14 days free, rolling monthly after that, cancel from your account whenever you like.