Letting agent portal costs, worked out per let
Rental stock costs the same to advertise as sales stock, but a tenant-find fee is a fraction of a sales commission. This page shows how to price your advertising against lets agreed — and is straight about what MoveLane does not replace.
£99/month founding rate (normal £199), published · No commission on a let · Rolling monthly
The short answer
Letting agents on MoveLane pay a published monthly plan price £99, rolling monthly, with tenant enquiries routed straight to the branch and no commission on a let. Work out your cost per let by dividing your monthly portal spend by the tenancies it produced — that is the only number that compares platforms fairly.
How rental advertising is actually charged
We state MoveLane’s own prices, and we don’t print other portals’ contract figures — they are quoted per branch and never published.
Rental stock costs the same as sales stock to advertise
The major portals price per branch, not per listing type. A lettings-only or lettings-heavy branch usually pays the same monthly figure as a sales branch on the same package, even though a let earns a fraction of a sale fee.
That is why cost per let matters more than cost per listing
A £1,200 tenant-find fee cannot absorb the same advertising cost as a £4,000 sales commission. Divide your monthly portal spend by lets agreed, not by listings live, and the real picture appears.
Rental stock turns over far faster
A tenancy relet every 12–18 months means the same address is re-advertised repeatedly. Per-listing or featured-day add-ons compound quickly on a lettings book in a way they do not on sales.
MoveLane charges one published monthly price
£99 per month for the first 100 founding agencies (normal £199), the same price whether your stock is sales, lettings or both. No commission, no per-listing charge, no charge for relisting a property when a tenancy ends.
Rolling monthly, so a quiet quarter is not a liability
Lettings demand is seasonal. MoveLane has no minimum term and no exit fee, so you are not locked in through a slow winter.
Our UK Portal Fee & Agent Cost Index records what each portal publishes and collects anonymous agency spend by region — including, from this edition, whether the branch is sales, lettings or both.
Cost per let calculator
Put in what your branches pay today and how many tenancies you agree in a typical month. Indicative only — your own figures are the answer.
Your lettings numbers
What that means per let
- Your advertising cost per let
- £75
- Share of your average let fee
- 6.3%
- Suggested MoveLane plan (Founding Agent)
- £99/month
- MoveLane cost per let at that volume
- £17
- Annual difference if you replaced it
- £4,212
MoveLane is a newer audience, so treat it as an added channel until your own trial data says otherwise. Prices are published on our pricing page.
What MoveLane does — and what it does not replace
MoveLane is advertising and enquiry handling. It is not a property-management, tenancy or client-accounting system, and we would rather you knew that before you trial it.
| The job | MoveLane | Detail |
|---|---|---|
| Advertising rental listings to tenants | Included | Publish rental stock with photos, floor plans, EPC data and your branding, included in your plan. |
| Receiving and triaging tenant enquiries | Included | Enquiries arrive in your agent inbox with an AI-assisted first response you approve. |
| A public agency profile and town listings | Included | Verified agencies appear in the find-an-agent directory for the towns they cover. |
| Tenancy agreements, deposits and renewals | Not us | Keep your existing lettings or property-management system. MoveLane does not hold tenancies or deposit registrations. |
| Rent collection, arrears and client accounting | Not us | This is client-money territory and stays with your accounting software and your client account. |
| Maintenance jobs and contractor workflow | Not us | Not something we do. Your property-management tool keeps that job. |
| Referencing, right to rent and AML checks | Not us | Use your existing referencing and compliance providers; MoveLane does not run tenant checks. |
Choosing the rest of your stack? See what software small independent agencies actually need.
Reviewing your rental advertising without losing exposure
- 1
Work out your real cost per let first
Take last quarter's portal invoices and the number of tenancies you actually agreed from portal enquiries. That single number tells you whether your advertising is priced sensibly for a lettings book.
- 2
Check the renewal date before you cancel anything
Portal agreements typically run on fixed terms with written notice. Find the date, then trial alternatives well ahead of it.
- 3
Publish your rental stock on MoveLane during the free trial
Fourteen days, listings live, existing advertising untouched. No exposure gap for your landlords.
- 4
Tag the source of every tenant enquiry
Record in your CRM where each applicant came from so the comparison is evidence rather than impression.
- 5
Compare cost per let, then decide
Divide each channel's monthly cost by the lets it produced. Renegotiate or move with numbers in front of you.
Mostly sales stock? See the sales-side portal cost breakdown or the portal comparison.
Letting agent advertising costs: common questions
What lettings branches ask before they trial MoveLane.
How much do letting agents pay to advertise rental properties?
There is no single published figure. The major UK portals quote per branch on application and publish no rate card, so rental advertising is bundled into the branch package rather than priced per let. MoveLane publishes its price: £99 per month for the first 100 founding agencies, locked while your subscription stays active, and £199 per month after that, with no VAT added at checkout and no commission.
Do I pay more on MoveLane for lettings than for sales?
No. The plan price is the same whatever your stock mix, and there is no extra charge for relisting a property when a tenancy ends.
Is MoveLane property-management or letting agent software?
No, and we would rather say so plainly. MoveLane is advertising and enquiry handling. Tenancy agreements, deposit registration, rent collection, arrears, maintenance and referencing all stay in your existing lettings system.
Can a lettings-only agency use MoveLane?
Yes. Verified letting agents can publish rental stock, appear in the town directory and receive tenant enquiries on any plan.
What does it cost per let?
That depends on your own numbers, which is why the calculator on this page asks for them. At £99 per month across four lets a month that is roughly £25 per let in advertising cost — put your own figures in to see yours.
Do I have to leave my current portal?
No. Most agencies run MoveLane alongside their existing advertising during the 14-day trial and decide at their next renewal.
Are your lettings AML documents review-ready?
Work through the checklist for one branch, download it as a PDF for your team, and if you’d like a hand tidying the gaps, send it over — your answers pre-fill the form below it.
AML document readiness checklist
Tick what your lettings files already hold. You get a readiness score, a list of the documents still missing, and a printable checklist for your team.
0 of 20 ticked · 0%
not startedStart with branch registration and your written risk assessment.
Branch registration and policy
What HMRC expects a lettings business to have in place before it takes on a new landlord or tenancy.
Letting agency business handling qualifying rentals must register for anti-money-laundering supervision and keep the registration renewed.
Covers your customer types, the areas you let in, the payment routes you accept and how you rate each risk.
A short written procedure staff actually follow, reviewed at least annually and dated.
One named person responsible for internal reports and suspicious activity reports.
Every negotiator and property manager who onboards customers, with refresh dates.
Landlord due diligence pack
Collected before marketing starts, kept with the tenancy file.
Passport or driving licence, checked against the person, not just filed.
Bank statement, utility bill or council tax bill in the landlord's name.
Title register entry, mortgage statement or a signed management agreement.
Companies House number, directors, and anyone holding more than 25% recorded with ID.
Note the jurisdiction, run sanctions and PEP screening, and record why the risk rating is acceptable.
Plus ID for the person signing on the landlord's behalf.
Tenant and tenancy file
The tenancy-side records that get asked for in a review.
Right to rent is a separate duty, but the same file should evidence both.
Named bank account, no unexplained third-party or cash payments.
Where someone other than the tenant pays, record who they are and why.
Screen both landlord and tenant, and re-screen on renewal.
Record keeping and reporting
How long you hold it, and what happens when something looks wrong.
Includes copies of ID, risk ratings and the reasoning behind decisions.
Refresh checks on renewal or when ownership, payer or rent route changes.
Staff know who to tell, and reports go to the nominated officer, not the customer.
Nobody tells the customer a report has been made.
Date the review so you can show a supervisor it happens.
Still to gather
- · Branch registration and policy: HMRC supervision registration is current
- · Branch registration and policy: Written firm-wide risk assessment on file
- · Branch registration and policy: AML policies, controls and procedures documented
- · Branch registration and policy: Named nominated officer / MLRO recorded
- · Branch registration and policy: Staff AML training logged with dates
- · Landlord due diligence pack: Photo ID for each individual landlord
- · Landlord due diligence pack: Proof of address dated within 3 months
- · Landlord due diligence pack: Evidence the landlord owns or controls the property
- · Landlord due diligence pack: Company landlords: structure and beneficial owners
- · Landlord due diligence pack: Overseas landlords: enhanced checks and source of funds
- · Landlord due diligence pack: Signed letting authority or power of attorney where someone acts for the owner
- · Tenant and tenancy file: Tenant ID and right-to-rent evidence retained
- · Tenant and tenancy file: Rent and deposit payment routes recorded
- · Tenant and tenancy file: Third-party or guarantor payers identified
- · Tenant and tenancy file: Sanctions screening result saved with the date
- · Record keeping and reporting: Records retained for five years after the relationship ends
- · Record keeping and reporting: Ongoing monitoring on long-running tenancies
- · Record keeping and reporting: Internal escalation route to a suspicious activity report
- · Record keeping and reporting: Tipping-off rules understood by front-line staff
- · Record keeping and reporting: Annual review of the checklist and risk assessment
This checklist is operational guidance to help you organise your files. It is not legal advice — confirm your obligations with HMRC guidance and your own compliance supervisor.
Tell us about your lettings book
Share your area, branch count and rough stock mix and we’ll tell you honestly whether MoveLane is worth trialling for your rental listings yet.
Advertise your rental stock for a price you can see
14 days free, rolling monthly after that, the same price whatever your stock mix.